What is CenCal Dreamin’?
CenCal Dreamin’ is a Salesforce Community event geared towards users, admins and executives that are looking to expand their knowledge of this powerful platform. Attendees will spend the day at Bitwise Industries’ campuses across Downtown Fresno, learning how to optimize their Salesforce practice or get the latest download on what’s new in the ever-evolving platform. Need to attend the event virtually? No problem! We will be offering a hybrid option this year. We can’t wait to see you!
Registered attendees will select from one of three offered tracks — Executive/Manager, Admin/Developer or Specialty — and attend topic-specific virtual Breakout Sessions that will directly address areas of interest to your role in your organization. Each track will include four breakout sessions.
Executive / Manager
Shannon J. gregg, PhD
President of Cloud Adoption Solutions
Shannon J. Gregg, PhD, MBA, is an aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Shannon is known as a change agent, particularly in M&A environments (VC/PE), with successful track record of integrating process, product/service pricing and pricing methodologies, and notably, global teams, with cultural sensitivity.
Sujay Nadkarni is a Technical Architect at Salesforce with over 10 years of experience in Salesforce, analytics and data strategy. He has 15 salesforce certifications, 350+ trailhead badges and runs a youtube channel dedicated to teaching CRM analytics.
Houssam is a Salesforce Architect, Salesforce MVP, and x18 Salesforce Certified.After more than three years developing with Java, he found Salesforce in 2014, a platform that he loves.Fully involved in the Salesforce ecosystem and the Trailblazer Community, Houssam is running the Salesforce Developer’s Group in Casablanca and the North Africa Dreamin (the very first salesforce conference in Africa).Houssam is also a lightning champion, and he shares his knowledge in three languages (Arabic, French and English).
Vice President of Salesforce Delivery
Miranda Ragland is currently serving as the Vice President of Salesforce Delivery at Bitwise Industries and has been working in the Salesforce ecosystem for 16 years. In that time she has served as a community group leader, delivered more than 100 successful projects as a consultant, published multiple apps on the AppExchange, and was involved with founding 3 companies. Miranda was recognized as a Golden Hoodie recipient in 2019 and was featured in BEQ Pride Magazines 40 under 40 class of 2020. Outside of her professional life, Miranda is a mom of 3 kiddos and a cat, an avid Dodgers fan, and a movie fanatic.
Partner Solution Architect
Enterprise Business/Solution Architect with 20+ years of experience to enable large scale IT/business transformation initiatives. Significant experience in strategizing/planning and defining the roadmap for the future state systems leveraging my analytical skills and expertise in leading x-functional workshops. Have been working with Salesforce for last 6years.
Founder & Principal Consultant
Evan Ponter is a Salesforce Consultant from Baltimore, MD who has been focusing on declarative development since 2012. His desire to keep an org simple, streamlined, and maintainable by future admins has led him to being an expert on the declarative features of the platform. A deep understanding of reports, the importance of proper data modeling, and the utilization of declarative automation tools have propelled Evan along a blossoming Salesforce journey where he solves complex problems using clever solutions that provide the ultimate flexibility. As the Founder & Principal Consultant of Ponter Solutions, Evan invests himself in client relationships in order to provide thorough solutions that unlock new realities for utilizing Salesforce. He is co-author of ReportForce.blog – a blog dedicated to Salesforce report, dashboard, and analytic best practices. When he’s not logged into Salesforce, Evan enjoys playing bass guitar in a local rock band.
Rae Sage is a Salesforce Admin at Bitwise Industries. They have three years of experience in the Salesforce ecosystem in which they used that experience to develop a ‘Beginner CPQ Course;’ teaching 40+ BIPOC students Salesforce CPQ and how to break through in Tech. When Rae is not working in Tech, they are volunteering in agriculture fields, working towards their BA in Biology, and actively advocating equal rights for the LGBTQIA+, BIPOC, Indigenous, Disability and BIPOC Women in STEM communities through being apart of Out In Tech’s leadership team. Rae is also the starter and User group leader for Indigenous Trailblazers.
Ruth Cawdron discovered the Salesforce ecosystem when she joined ProvenWorks, a British ISV, a year and a half ago. Switching industries after five years in the education sector, Ruth brings a keen passion for storytelling and creative collaboration to her marketing role. Strategic thinking is grounded in real-world experience as Ruth oversees product implementations and proudly shows off her Certified Admin status. You can watch Ruth compete in the World Ultimate Club Championships this July in Cincinnati, Ohio!
Director of Product Engineering
Callum Hurry has spent the last eight years working at ProvenWorks, the ISV behind SimpleImport and AddressTools. Based in the UK, Callum has not let his timezone prevent him from supporting over 3,000 (and growing!) customers around the globe for the products he manages in his role as Director of Product Engineering. 2x certified and pursuing more, Callum has a passion for the Salesforce ecosystem and is excited by its future developments. Outside of office hours, his favourite hobby is to produce electronic music, he says “it’s the perfect way to unwind after a busy week!”
Salesforce Project Manager
Joe Wheelock is a project manager and triple-certified Salesforce administrator with three years of Salesforce ecosystem experience. As a leader on Bitwise Industries’ Queen Bee team, he manages a small group of admins that build and maintain the company’s complex Salesforce instance. Joe spends his free time hiking in the Sierras, brewing beer, and playing musical instruments including guitar and bassoon.
Salesforce Solutions Architect
Jacob Aguilar started in the Salesforce ecosystem eight months ago, and is now working with Shift3 Technologies as a Salesforce Certified Administrator. He has been able to help improve and translate many business processes for Bitwise Industries into Salesforce with declarative building, automations, and web development skills. He is also an instructor by night at Geekwise Academy helping formerly incarcerated individuals learn to be Salesforce Admins. When he is not at work, Jacob is at work.
Salesforce Project Manager
Melissa Varela’s passion is to help people; she firmly believes Salesforce truly makes people’s lives easier. Melissa has been in the Salesforce ecosystem since 2019 and her journey began as a Salesforce apprentice through Bitwise Workforce Training. Today, she is a Salesforce Project Manager at Bitwise Industries and assists with complex implementations and departmental improvements with the grace of a majestic swan. Melissa’s favorite part of Salesforce is the journey in helping her end users’ work processes, as well as helping and encouraging her team members’ personal growth. When Melissa needs to turn off her brain from the tech world, she indulges in a lot of television watching. Her obsession with UFC is ‘healthy’, and started Jiu-Jitsu training!
Director of Client Engagement & Alliances
Based in London, UK Grant Wallace joined Salesforce in 2007 as a Sales Engineer focussed on Solution Architecture. The past 6 years Grant has been managing delivery of Salesforce projects within banking (Capital Markets, Corporate, Asset and Wealth Management firms). Grant’s passion has been driving user adoption to quickly deliver better business outcomes.