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Nathalie A Starr

Nathalie A Starr

Acumen

Nathalie Starr is a Senior Consultant and Marketing Analyst with experience in Salesforce Marketing Cloud and AMPscript. She is a member of the Delivery Team at Acumen Solutions and is a Salesforce Certified Marketing Cloud Email Specialist. She brings over 10 years of marketing operations experience to the team and has worked across a wide range of campaign channels, such as email, mobile, social, SEM and digital marketing. She is an active member of the EmailGeeks community and a member of the Women of Email Organization. She recently launched the technical blog “sfmcgeeks.com”, which has a mix of content ranging from beginner to advanced and is growing fast.

Be your customer’s travel agent with Journey Builder

Breakout Session #3

Admin (Int/Adv)

Take your customers on a journey with Salesforce Marketing Cloud. Select experiences for them along the way, select from different channels such as email or mobile. Give the itinerary lots of crossroads allowing the customer to decide which path is right for them using engagement splits or Einstein. Be your customer’s travel agent and set them on the right path. Join us to learn how to build out a custom journey in Journey Builder, as well as many best practices to take your Journey to the next level.
Classroom 5
3:15pm - 4:30pm